Marketing Manager

Position Title: Marketing Manager

Department: Sales & Marketing

Reports to: Vice President

Salary: $70,000-$85,000/yr

Supervisory Responsibilities: None

Position Summary

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for the entire company, with an emphasis on non-aerospace product lines. They will collaborate with our marketing firm to attract potential customers and retain existing ones.

Duties and Responsibilities

  • Work together with our marketing firm to support all marketing efforts
  • Lead market research efforts to understand the current customer/competitor environment and the viability of RMB’s existing products/services
  • Lead communication/coordination with media agencies
  • Brainstorm ideas for new campaigns and new products
  • Monitor and analyze data to evaluate the success of RMB’s marketing efforts
  • Develop sales-related collateral material (digital and hard copy formats)
  • Coordinate with the sales team to produce effective strategies for lead generation (digital outreach, web design, trade shows, and customer contacts)
  • Manage budgets for marketing resources
  • Work with senior team members to incorporate the right tone and message into RMB’s marketing materials

Required Skills and Abilities

  • Possess excellent analytical skills
  • Possess strong verbal and written communication skills
  • Demonstrate proficiency in Microsoft Office Suite, LinkedIn, HubSpot, and ZoomInfo
  • Have experience with Google Analytics (highly desirable)

Qualifications

  • Bachelor’s degree (or higher) in marketing or a related field
  • Minimum of three years’ experience in B2B marketing
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